About Us

A COMPANY WITH A HISTORY

The official inauguration of Hong Seh Motors commenced in 1982 and was furthered with the Ferrari distributorship in 1986. Since then, Hong Seh Motors has gone on to represent Maserati. Today, Hong Seh Motors prides itself for being in the forefront of electric vehicles by importing Tesla cars into Singapore. We are also proud to claim that we have registered the most Tesla cars in Singapore and also have a trained aftersales team to troubleshoot all Tesla car issues.

Hong Seh prides itself for being a trusted and knowledgeable resource within the luxury automotive industry. Originally known as Chop Hong Seh in 1936, the father-and-son team of Alfred and Edward Tan, has led the company and evolved from its beginnings of selling plastics and chemicals, to luxury cars and rentals today. Hong Seh Motors, marked its 50th anniversary in 2018 and has continued to grow its motor business, providing individuals of discernment and taste with a variety of cars for all needs and occasions.

Alfred Tan

In 1966, Alfred Tan joined Hong Seh as a Sales Manager and worked alongside his father and uncle to help expand the company’s chemicals and plastics retail business. In 1982, Alfred Tan played a pivotal role in securing the Ferrari car dealership under the Maranello Concessionaires and franchisee of National Car Rental, the world’s largest car rental organisation, paving the way for Hong Seh’s entry into the luxury car market — thus creating Hong Seh Motors Pte Ltd. With a fervent passion for cars, Alfred has spent over 40 years amassing a collection of his favourite cars; his ride of choice now is the Tesla Model 3 Performance as the automotive scene evolves towards green technology of electric vehicles. Alfred is also an avid photographer and has indulged in his hobby for over 50 years, specializing in scenery, cars and people photography.

Edward Tan

For the past 20 years, Edward has been responsible for building the Hong Seh brand, directing local marketing and promotional efforts. He has been with Hong Seh Motors since 1997, upon his graduation from the University of Denver and served as the Executive Director of Hong Seh Company from 2000. In 2008, Edward started Hong Seh Marine to diversify the business. Today, the Marine division of Hong Seh Company is proud to represent the biggest and most iconic yacht builders in the world – Ferretti Yachts, Riva and Pershing. Edward has a strong passion for cars and races the Maserati Trofeo in his free time. His other passions include watches, fine dining, golfing, photography and boating.

MILESTONES

2020 - New certified body & paint facility

SGD $3 million injected to the renovation and installation of new paint and body shop facility certified by Car Bench International Workshop

2018 - Hong Seh 50th Anniversary

Celebrating 50 years of luxury brilliance, Hong Seh invited over 350 eminent customers and friends for an evening of celebration with fine wine and dinner.

2015 - Maserati Showroom Grand Opening

In January of 2015, Hong Seh unveiled the grand 6000 sq feet Maserati showroom on 19 Leng Kee Road.

2013 - Awarded “Simply the Best Awards"

Hong Seh Motors is awarded “Simply the Best Awards” for achieving remarkable results for the Aftersales Department among the Asia Pacific distributors.

2013 - Maserati Ghibli Launch

Over 500 invited guests were present at Ritz-Carlton Millenia, Singapore to witness the launch of the new Maserati Ghibli and Ghibli S

2012 - Maserati Luxury Lifestyle Experience.

In July 2012, the ﬁrst ever Maserati Luxury Lifestyle Experience (an Asia Pacific HQ initiative & Partnership) was held in Singapore.

2011 - Maserati with Bvlgari and Cortina Watch

With the launch of the Maserati Bvlgari Octo watch, Hong Seh Motors partnered Cortina Watch to host their distinguish customers to a private evening

2011 - Hong Seh Motors Europe Escapade

Hong Seh Motors organised a 10 day self-drive holiday for its distinguished customers from Barcelona all the way to Milan, Italy.

CORE VALUES

A specialist in boutique automotive sales for luxury and performance cars, Hong Seh Motors celebrates 50 years of motor excellence in 2018. Led by father-and-son team, Alfred and Edward Tan, Hong Seh Motors has a programme of exciting upcoming projects including the lease and rental of Tesla and specialty cars, an all-new workshop, and specialist services for clients with classic cars, including full ground up restoration. In 2018, Hong Seh Motors added new models like the Alfa Romeo Giulia and several models from the Mercedes-Benz AMG line to its portfolio. The highly anticipated Tesla Model X and S will also debut in 2018, gearing Hong Seh Motors for a shift into the electric car market.